Category Archives: Those MARVEL-ous Toys

G.I. Joe: The Movie (1987) | Don Jurwich



Rounding out this trio of Hasbro toy-based films put out by Marvel/Sunbow in the mid-1980s, “GI Joe: The Movie” has the dishonorable distinction of being funneled straight to video and subsequently syndicated on television due to the lack of success for the “Transformers” and “My Little Pony” movies at the box office the year before.  But does that mean it’s a bad film?  Well, some might argue yes, others hell no, and many more fall under the category of loving it because it embraces its flaws and plays them up to maximum entertainment.  Don Johnson and Burgess Meredith provide voices for this completely off-the-hook action-adventure-science fiction extravaganza that serves as a precursor to the dumb-but-fun action blockbusters people either love or love to hate from the 1990s.


My Little Pony: The Movie (1986) | Mike Joens



Marvel joined with Sunbow to deliver the first of four animated feature films based on Hasbro toys in the 1980s with 1986’s MY LITTLE PONY: THE MOVIE, which took the popular toy line of dolls resembling ponies and other animals (plus a few humans) and pitted them against three dastardly witches who can’t stand their rampant pleasantness.  Danny DeVito, Cloris Leachman, Madeline Kahn, Rhea Perlman and Tony Randall do their best to bring this colorful musical adventure to life.  Critically and commercially tanking at the box office at the time, it’s about time we look this gift horse in the mouth and see what we find with this retrospective review!


The Transformers: The Movie (1986) | Nelson Shin



The first of four feature-length ventures between Marvel Productions and Sunbow Entertainment that centered on toys made by Hasbro, THE TRANSFORMERS: THE MOVIE would make for an ambitious way to not only sell toys and entertain fans, but also to set for a new course for the animated TV series, in this bridge between the second and third seasons of the show.  A critical and commercial misfire, the film has gained cult status among Transformers property aficionados and lovers of cultural oddities of the 1980s, not only for its bold story choices, but also for its eclectic voice actors (Orson Welles, Judd Nelson, Eric Idle, Leonard Nimoy, Casey Kasem, Robert Stack, Lionel Stander, John Moschitta Jr, and Scatman Crothers), as well as its driving hair-metal soundtrack.